About

Bringing commercially viable projects to life in a nascent market that competes with fossil fuels is no easy task. Ólafsson Advisory was founded to help clients navigate complex regulations, integrate policy into their business strategies, and turn legislative frameworks into competitive advantages. By combining proactive advocacy, clear policy translation, and a strong industry network, we work toward a single goal—accelerating the adoption of renewable fuels.

With years of experience in both commercial and government relations roles since the very inception of the Power-to-X sector, Matthías Ólafsson understands that making renewable fuels a commercial reality requires more than just innovation. Success depends on strategic partnerships across the value chain and the skillful use of supportive policies. By bridging the gap between regulation and investment, we help bring clarity to product valuation across downstream markets and credibility to project developers operating in a highly regulated landscape.